It sounds like an old cliche, that you should do what you are passionate about. However it is true. If you have a business or are about to start a new business it is so important to have crystal clarity about why it is you are in that business.
It seems so simple, love what you do. However how many people who have a business or a job can truly say that they love what they do and have true passion for what they do? I can't emphasis enough how important your mindset and attitude is in moving forward in both your personal life and your business life.
It is so important to connect to your reason why so you know what you want in life and what you will be doing to get you there. If you have a business do you love what you do, if not why are you doing it? Earning income is not a strong enough reason to keep you doing all that you need to do to succeed.
For the long term you need to be focused on your reason why and tap into the love of doing what ever it is you do in your business or Job! If you are a coach or an internet marketer, an affiliate marketer, retailer etc isn't helping your client/customer what motivates you? Seeing the client transform and grow or walk away feeling happy with their purchase. Isn't that a great motivator?
For years I have loved to help people and nothing gives me more joy than to see people transform their lives by applying the tools and techniques I share with them. So every day I am excited to get out there and reach a larger audience. I am motivated not only by my reason why, also by the love and passion I have for helping people and empowering them to make changes and transformations in their life and business.